Experience
PR/Leadership/Event Planning
PR Intern, Golin Magic
June 2021 to Aug. 2021
During the summer of 2021, I joined Golin Magic, Shanghai, as a PR intern in the IMC team. I participated in several branding campaigns like Harman Kardon, Skechers, and Chicecream and was responsible for drafting social media content as well as the weekly and monthly reports. The experience enabled me to learn and grasp the most advanced industry insights in a short period of time, encouraging me to further pursue in the field.
President of the Chinese Student Association at Emerson
Sep. 2020 to May 2022
As the president of the Chinese Student Association at Emerson, I actively communicate with the college and am responsible for the operation of the organization. We strive for Chinese Emersonians' rights and benefits, hoping to enrich students' college life by organizing various activities. We also build and maintain friendships with several local enterprises and other universities in Boston.
Event Planning for Impacked Travel
Feb. 2021 to May 2021
To better embed what I've learned in class into practice, during my junior year, I, together with my friends, conducted thorough research and developed a strategic campaign plan for Impacked Travel, a Chinese nonprofit organization dedicated to promoting eco-friendly tourism. We designed posters and travel guides to draw college students to our pop-up fair to help them understand the concept and take actions.